Affiliate Activation Guide 2019

SOCIAL MEDIA

#FriendLikeMe Social Campaign

For every public post with #FriendLikeMe from 29 April - 24 May, Disney Worldwide Services will donate USD 5 to Make-A-Wish to help grant life-changing wishes all over the world, up to USD 1M. There is no limit to the number of posts an individual can do.

#FriendLikeMe Social Post Images

Two shareable graphics have been created to visually reinforce the #FriendLikeMe challenge on social media. While some posts in the affiliate social media plan will include wish assets, it is important to use these graphics as noted in the social plan to reinforce the activation points and tie to Disney’s Aladdin film, since there is not the same creative call to action as in the #ShareYourEars campaign, for example.

Note: the hashtag is the activation that triggers the donation, and the shareable graphics aim to reiterate that for the audience.

DOWNLOAD THE SHAREABLE GRAPHICS HERE

Social Media Cover Photos

Facebook Cover Photo

Twitter Cover Photo

YouTube Cover Photo

DOWNLOAD THE COVER PHOTOS HERE

#FriendLikeMe Translations

Disney has provided the following translations for "#FriendLikeMe" which can be used in affiliates' social posts:

French

#Jesuistonmeilleurami

Italian

#UnAmicoComeMe

German

#Freundschaftsdienst

Arabic

#ج†mn لu _ملوشﬂمث†o

Portuguese (BR)

#UmAmigoAssim

Spanish

#UnAmigoComoTú OR #UnAmigoComoTu

Cantonese

#我這種朋友

Mandarin

#神一般的隊友

Affiliate Social Media Content Calendar

The following content has been created for affiliate use. They reflect International post cadence (dates of our International posts have been provided for reference, but are not required, unless otherwise noted, e.g., Launch post on 29 April at X:00 a.m. PT). Affiliates are encouraged to post a minimum of once per week throughout the duration of the campaign.

We do ask that you please share those marked with an asterisk (*) as noted below to optimize our storytelling efforts! See full Social Media Plan for messaging and assets.

Reminder: All Campaign Promotion is EMBARGOED until 29 April, 2019

29 April

Exact time TBD

Campaign Launch*

Week of 6 May

General Campaign Post 1

Week of 13 May

General Campaign Post 2

Week of 20 May

General Campaign Post 3

Week of 24 May

General Campaign Post 4

Cap Met*

TBD

Thank You*

TBD

DOWNLOAD THE SOCIAL PLAN HERE

Affiliate Social Media Plan Overview

Social media messaging has been developed for affiliates to use throughout the campaign (please reference content calendar above and full social media plan for timing, assets and messaging) on Twitter, Instagram and Facebook (only certain posts have been crafted for Facebook due to the campaign activation being tied to Twitter and Instagram only).

Please note: all affiliate posts should include all featured tags (e.g., Make-A-Wish International), as outlined in the social plan. The following are a sampling of posts for the campaign.

Twitter

Text: If you were the Genie in @DisneyAladdin & could grant 3 wishes for a friend who would you share them with? Tag them w/#FriendLikeMe on Twitter/Instagram. For each public post shared from 29/4–24/5 @Disney Worldwide Services will donate USD 5 up to USD 1M to Make-A-Wish!

Tag: @DisneyAladdin, #FriendLikeMe, @Disney

Video: RT #FriendLikeMe Promo Video from @makeawish Channel (LIVE from X:00 a.m. AZ/PT Time 4/29)

Instagram

Text: Where there’s a wish, there’s a way to help children with critical illnesses. If you were the Genie in @disneyaladdin and had the chance to grant 3 heartfelt wishes for someone, who would you share them with? Tag a friend on Instagram and/or Twitter. For every public post with #FriendLikeMe from 29/4–24/5, @Disney Worldwide Services will donate USD 5 to Make-A-Wish to help grant life-changing wishes all over the world, up to USD 1M. For more information, go to FriendLikeMe.org (link in bio). See Disney’s #Aladdin in cinemas this May. 🧞@makeawishamerica @makeawishintl

Tag: @DisneyAladdin, #FriendLikeMe, @makeawishamerica, @makeawishintl, #Aladdin @Disney

Link in bio: FriendLikeMe.org

Video: #FriendLikeMe Promo Video

Facebook

Text: Where there’s a wish, there’s a way to help children with critical illnesses. If you were the Genie in Disney’s Aladdin and had the chance to grant 3 heartfelt wishes for someone, who would you share them with? Tag a friend on Twitter and/or Instagram. For every public post with #FriendLikeMe from 29/4–24/5, Disney Worldwide Services will donate USD 5, up to USD 1M, to Make-A-Wish International to help grant life-changing wishes all over the world. For more information, go to FriendLikeMe.org. See Disney’s #Aladdin in cinemas this May. 🧞Make-A-Wish America #DisneyTeamOfHeroes

Tag: facebook.com/DisneyAlladin, facebook.com/Disney, #FriendLikeMe, facebook.com/makeawishintl, facebook.com/makeawish, #Aladdin, #DisneyTeamOfHeroes

Link: FriendLikeMe.org

Photo: #FriendLikeMe Promo Video (cross-post from Make-A-Wish America page)

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